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Building a Creative Brand Strategy, by Brick: The History of Lego Marketing
Target the LEGO Expand Partnership with Limited-Edition Collection, Just in Time for the Holidays
The Group appoints Initiative as global agency following a competitive pitch – Campaign Asia
LEGO IDEAS - Agency (Modular)
The Drum | At The Work Best Outside The Spotlight – Here's Why
The Lego Group appoints as global agency
Group's In-house Creative Agency Names Leadership
wants to 'rebuild the world' in first global brand campaign for 30 years | Ad Age
Lego Prepping Global Media 03/23/2023
reveals first brand campaign in years, Rebuild the World
stunning new ads are a creative force for good Creative Bloq
Lego Group IPG's Global Media Agency
The Lego Launches Full Global Media Agency After a Disappointing 2016
Lego Group prepares for media review Ad Age Agency
A 'Digital-First' Agency for an Analog Toy: Taps Initiative for Global Media | Ad Age
THE ULTIMATE (UNOFFICIAL) LEGO MARKETING AGENCY
Lego awards global media Initiative
BTS's New Lego Collaboration Tests Influence the Band's Fans - WSJ
IPG's Initiative wins media duties of Lego Group: Best Media Info
Lego® Agency - Daydream Believers
Building Playful Brand, Brick by Brick: The History of Marketing
Succeed in marketing mix, and Lego's example!
LEGO of Tomorrow Campaign - PR Council
Initiative is LEGO's New Media Agency
Student's Lego goes viral | CNN
Holiday campaign - Us - LEGO.com
The Marketing Strategy the Toy Industry Titan - ContactPigeon | Blog
Cartoon Characters
Target the LEGO Expand Partnership with Limited-Edition Collection, Just in Time for the Holidays
Lego: Whale, Caterpillar, Monster • of the World™ | Part of The Clio Network